Yes Journey

This is the Visual Identity Design project for Yes! Journey Company — an international tourism company based in China, specialising in both domestic and global travel.

As the creator of the visual system, I've crafted a distinctive brand identity strategy that seamlessly weaves the essence of Chinese tourism into every design element. From a distinctive logo to a comprehensive brand image development strategy, each detail is thoughtfully curated to capture the spirit of the innovative international tourism brand — Yes! Journey.